Member Point Donation
AI Skin Analyzer integrated into Watsons' physical stores' digital ecosystem will revolutionize how customers interact with beauty and skincare products. By combining cutting-edge technology with customer-centric design, this tool leverages advanced imaging, AI-driven analysis, and intuitive UI/UX to assess skin conditions, recommend personalized products, and elevate the overall shopping experience.
Project
Loyalty Program - App
Tool
Figma
My Role
UI/UX Designer
Duration
4-months
Project objective
"This serum works for most people?"
Generic advice from sales staff makes it hard to convince customers to buy. Without addressing individual skin concerns, customers may hesitate, leading to missed upsell opportunities
What drives
+30%
Repeated Visit Rate
+18%
User Satisfaction
+12%
Loyalty Sign Up
Competitive Analysis
The competitive landscape for loyalty point donation features in Hong Kong's e-commerce and retail apps reveals a fragmented but innovative market, dominated by five key players: Octopus, yuu Rewards, NF Touch, MoneyBack, and S⁺ REWARDS, each tailoring donations to their brand ecosystem.
The main takeaways from the competitive analysis
Gamification Boosts Engagement but Adds Complexity
NF Touch and Octopus demonstrate that gamifying donations—by turning them into "seeds" to be nurtured or digital items to be collected—can create a more engaging experience than a simple transaction. However, this requires more sophisticated UX design and narrative-building. The strategic trade-off is between the higher engagement potential of a gamified system and the simplicity and lower implementation cost of a transactional one.
01
Impact Reporting is an Underdeveloped Opportunity
Features for social sharing and transparent impact reporting are minimal. Most competitors rely on corporate press releases to communicate impact. This presents a clear opportunity. A loyalty app that provides users with a personal dashboard of their giving history, visualizes the collective impact they've contributed to, and provides one-tap social sharing tools would have a significant competitive advantage in demonstrating value and fostering a sense of community.
02
The Post-Donation Experience is a Key Differentiator
Most programs focus heavily on the donation prompt itself, but the journey after the donation is a largely untapped opportunity for building genuine loyalty.
